How do most new clients find you?
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Referrals and word of mouth
Social media posts or reels
Google search or local directories
Paid ads (Google, Facebook, Instagram)
Walk-ins or community events
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Which statement best describes your online presence and visibility right now?
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I don’t really have one.
I have a website and a few social pages.
I post regularly and get some engagement.
I run ads, track results, and update everything consistently.
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When you’re focused on growing your practice, you spend an embarrassing amount of time…
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Checking my website traffic, ad stats, or social analytics.
Planning new offers, promotions, or class ideas.
Scrolling Instagram, TikTok, or YouTube for inspiration.
Editing and perfecting my content until it feels just right.
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How often do you use social media to attract new clients?
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Not at all.
Occasionally, but without a clear strategy.
Regularly — I get a few inquiries from it.
Consistently — I follow a content plan and run ads.
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If you could wake up tomorrow with one marketing superpower to grow your practice, what would it be?
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Super sales strength — I can motivate anyone to book a class or session.
Target market telepathy — I just know what my clients need before they do.
Design spidey sense — My visuals and posts always look amazing (and bring results).
Brand voice shapeshifting — I can instantly speak my clients’ language and build trust.
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How confident are you that your website helps you get clients?
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I don’t have a website.
I have one, but it doesn’t do much.
It gets visits but few inquiries.
It brings in new bookings every week.
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You’re launching a new wellness program or service — how do you spread the word?
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I share it with existing clients and hope they tell friends.
I post on social media and maybe run a giveaway.
I plan a few emails or posts explaining the benefits.
I launch with a full campaign — videos, ads, and a strong call to action.
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When it comes to growing your client base, what’s been the hardest part lately?
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Not enough leads.
Leads don’t convert into paying clients.
Standing out in a crowded market.
Spending money but not seeing clear results.
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Who helps keep you accountable or motivated when it comes to marketing your practice?
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My accountant — if it’s not in the budget, it’s not happening.
My business partner or studio manager.
My followers — they notice when I stop posting.
My clients — they expect consistency and communication.
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Which emoji best describes how you feel about marketing your practice?
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🛀 It’s routine — I know it matters, but it’s not exactly exciting.
🧚♀️ It’s where I get creative and dream big.
☔️ I only think about it when things slow down.
🚰 It’s like water — I rely on it daily to keep business flowing.
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When you want to learn new marketing skills, where do you usually turn for guidance?
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YouTube — fast and free.
Social media — I ask peers or mentors.
Podcasts or audiobooks — I like learning on the go.
Paid courses — I invest when I want to master something.
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How do you usually approach marketing investments?
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I avoid spending unless I have to.
I’ll spend, but only on affordable options.
I invest when I can and track results.
I set a budget for growth and track ROI closely.
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How do you collect reviews or testimonials?
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I don’t ask.
I ask casually when someone seems happy.
I send a link or message occasionally.
I have a system that requests feedback from every client.
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What marketing numbers do you pay the most attention to?
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Engagement — likes, comments, and shares.
Click-through rates — how many people actually click.
ROI — I want to know what’s working.
Cost per click or per lead — I love tracking the details.
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How do you usually follow up with clients after a session or program?
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I don’t.
I might send a text or DM here and there.
I send occasional emails or updates.
I use an automated system for follow-ups and reviews.
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When it comes to marketing your practice, how confident do you feel?
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Marketing isn’t really my thing — I focus on helping clients.
I know the basics and post here and there.
I use multiple channels and try to be intentional.
I feel confident planning and analyzing campaigns.
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What matters most to you in marketing?
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Keeping costs low.
Attracting a steady stream of clients.
Building a strong personal brand.
Scaling and reaching larger audiences.
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First Name
Last Name
Email
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Phone
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Business Name
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Website
Type of Practice or Wellness Business
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Yoga Studio
Therapist
Nutritionist
Chiropractor
Spa
Health Coach
Clinic
Other
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Location or Primary Service Area
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